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By Cameron Strachan · 12 min read

Teaching Golf vs Coaching Golf

Why One Fills Your Head - and the Other Sets You Free


I don’t teach golf. I coach golfers.

And before you dismiss that as a clever play on words, let me explain.

Because I believe there’s an enormous difference between teaching someone about the golf swing and coaching someone to play better golf.

And confusing those two things might be one of the biggest problems in modern golf instruction.

We’ve created an industry obsessed with information.

Swing positions.

Body movements.

Technical checkpoints.

Biomechanics.

Ground reaction forces.

Kinematic sequencing.

And a seemingly endless collection of things golfers are supposed to remember.

But here’s a question I think we should be asking more often.

Is all this information actually helping golfers play better golf?

Or are we simply making them better at thinking about their golf swings?

Because those are two very different things.

And understanding the difference is at the heart of everything we do at UNFK Golf.

Teaching Is About Delivering Information

Let’s start with teaching.

In conventional golf instruction, the process often looks something like this.

The golfer hits a few shots.

The instructor watches.

Something is identified as being wrong.

Perhaps the hips aren’t rotating correctly.

Perhaps the club is coming over the top.

Perhaps the wrists aren’t in the right position.

The instructor explains the problem.

Demonstrates the correction.

Introduces a drill.

And gives the golfer something to work on.

It’s a familiar process.

And sometimes it can be useful.

There’s nothing inherently wrong with providing information or explaining a movement.

But here’s where I think things become problematic.

Delivering information isn’t the same as developing skill.

You can explain a golf swing beautifully.

You can demonstrate every position.

You can show a golfer exactly what their body is doing.

And they can understand every word.

But none of that guarantees they’ll be able to hit a golf ball any better.

Especially when it matters.

The golfer might leave the lesson knowing more about the golf swing.

But are they a better golfer?

That’s the question.

The Illusion of Improvement

Here’s something I’ve seen countless times.

A golfer arrives for a lesson.

They’re struggling with their driver.

The instructor identifies a technical problem and provides a correction.

The golfer rehearses the movement.

They hit a few shots.

Things start looking better.

The ball flight improves.

The instructor is happy.

The golfer is delighted.

Success!

Or is it?

What happens three days later?

What happens when they’re standing on the first tee?

What happens when they’ve just made two double bogeys?

What happens when Billy’s standing beside them waiting to take another twenty bucks?

Suddenly, the golfer has to perform.

There are different lies.

Different targets.

Different clubs.

Different emotions.

And nobody standing beside them saying, “Remember to rotate your hips.”

The improvement they experienced during the lesson might disappear.

Now, that doesn’t mean the lesson was necessarily worthless.

But it does highlight something important.

Performance during a lesson is not the same as lasting learning.

Motor-learning researchers distinguish between temporary improvements in practice and relatively enduring changes that can be demonstrated later, particularly in retention and transfer tests.

In other words, just because something works while you’re practicing doesn’t mean you’ve developed a skill you can reliably use on the golf course.

And I think the golf industry needs to pay far more attention to that distinction.

Because a golfer hitting five beautiful shots during a lesson might look impressive.

But the real test comes when the instructor isn’t there.

Coaching Starts With a Different Question

Traditional instruction often begins with:

What’s wrong with this golfer’s swing?

My coaching begins somewhere else.

What is this golfer already capable of doing, and what’s preventing them from doing it more consistently?

That’s a fundamentally different starting point.

I don’t automatically assume your golf swing is broken.

I don’t assume you need a complete rebuild.

And I certainly don’t assume that because your swing looks different from a tour professional’s, something must be wrong.

I want to understand you.

How you move.

How you think.

What you believe.

What happens when you play well.

And what changes when you start struggling.

Because somewhere in all of that is a golfer who can probably do far more than they realize.

My job isn’t to manufacture a new golf swing. It’s to help bring the best version of your natural swing to the surface.

And that requires a very different approach.

We Understand the Mechanics. We Coach the Human.

At UNFK Golf, we embrace biomechanics.

I find the science of human movement fascinating.

The golf swing is an extraordinarily sophisticated action involving multiple joints, muscles, forces and constantly changing relationships between the body and the club.

Understanding those mechanics can be incredibly useful.

But we also embrace the science of motor learning.

And that’s where things get interesting.

Because knowing what the body does during a movement doesn’t automatically tell us the best way to help someone learn that movement.

Consider throwing a ball.

Your body performs an extraordinary series of coordinated actions.

The legs contribute.

The trunk rotates.

The shoulder, arm, wrist and hand work together.

Forces are generated and transferred.

And the whole movement happens remarkably quickly.

But when you throw a ball, are you consciously controlling every part of that sequence?

Probably not.

You’re trying to throw the ball somewhere.

Your body organizes the movement around that intention.

And through experience, practice and feedback, you develop the ability to throw more effectively.

The mechanics are still there.

They’re incredibly important.

But you don’t necessarily need to consciously manage them.

That’s the distinction at the heart of UNFK Golf.

We combine an understanding of biomechanics with principles of natural motor learning.

We use that knowledge to create better learning opportunities.

Not to fill your head with more technical instructions.

We understand the mechanics. We coach the human.

Sometimes the Best Coaching Is Silence

This is something that might surprise you.

When I’m coaching, there are times when I deliberately say nothing.

I’ll watch a golfer hit a shot.

And another.

And another.

I might notice something interesting.

I might even have a pretty good idea about what’s happening.

But I don’t necessarily interrupt.

Why?

Because I want to give the golfer an opportunity to learn.

To experience the movement.

To observe the result.

To recognize a pattern.

To make an adjustment.

And sometimes to solve the problem without me.

Now, compare that with a lesson where every shot receives a running commentary.

“Your hips were late.”

“You lifted your head.”

“You didn’t transfer your weight.”

“Your hands were too active.”

“Try this.”

“Now try that.”

The golfer starts looking to the instructor after every shot.

Waiting.

What did I do wrong this time?

What should I change?

And before long, the golfer is no longer exploring the task.

They’re simply trying to satisfy the instructor.

The instructor becomes the source of every answer.

And the golfer becomes dependent on those answers.

That’s not what I want.

Sometimes I’ll provide direct feedback.

Sometimes I’ll demonstrate something.

Sometimes I’ll intervene immediately.

But sometimes the most valuable thing I can do is shut up.

Because learning doesn’t stop when the coach stops talking.

In fact, that’s often when something important begins.

Coaching Means Asking Tough Questions

I ask golfers a lot of questions.

And they’re not always easy ones.

What were you trying to do?

What did you notice?

Why do you think the ball went there?

What changes when you’re playing your best golf?

Why are you convinced you need to fix that particular movement?

And here’s one of my favorites.

What would happen if you stopped trying to control your golf swing?

Some golfers find these questions confronting.

They’re expecting me to tell them what to do.

Instead, I’m asking them to think.

To reflect.

To challenge their assumptions.

And to take responsibility for what happens next.

There’s a reason for that.

I don’t want to create a golfer who can only perform when I’m standing beside them.

I want to develop someone who understands their own game.

Someone who can recognize problems.

Experiment with solutions.

Make decisions.

And adapt.

Because that’s what good golfers do.

They don’t have a coach whispering instructions into their ear before every shot.

They have to play.

Coaching Isn’t Always Comfortable

Here’s another thing.

Good coaching isn’t necessarily about making the golfer feel good every minute.

Sometimes I’ll challenge something you’ve believed for twenty years.

Sometimes I’ll question the way you practice.

Sometimes I’ll ask you to attempt something you’re convinced you can’t do.

And sometimes I’ll deliberately leave you to struggle with a problem.

Not because I enjoy watching golfers struggle.

But because solving movement problems is part of developing skill.

If I intervene every time something goes wrong, I might rob you of an opportunity to learn.

Of course, there’s a balance.

Leaving someone completely lost isn’t good coaching either.

The challenge needs to be appropriate.

The task needs to be clear.

And the feedback needs to be useful.

But the golfer has to participate in the process.

I can’t do the learning for you.

I can create the conditions.

I can guide you.

I can challenge you.

I can help you see things differently.

But ultimately, you have to develop the skill.

And that’s exactly how it should be.

The Difference Between a Fix and a Skill

Imagine a golfer who slices the ball.

A conventional approach might involve identifying the swing movements associated with the slice and providing technical corrections.

Change the grip.

Adjust the path.

Alter the wrist position.

Rotate differently.

And so on.

Some of those interventions might be appropriate.

But I might approach the problem differently.

First, I want to know what the golfer is trying to do.

What do they understand about the shot?

Can they deliberately produce a different ball flight?

What happens if we change the task?

What happens if we change their intention?

Can they discover a way to influence the result without consciously controlling six different body movements?

I’m not saying this approach solves every slice.

And I’m certainly not suggesting biomechanics doesn’t matter.

It matters enormously.

But there’s a difference between correcting a movement for someone and helping them develop the ability to control the outcome themselves.

One approach can produce a temporary fix. The other aims to develop a transferable skill.

And that’s what interests me.

Because golf isn’t a competition to see who can reproduce the prettiest swing positions.

It’s a game.

A game of targets, decisions, adaptation and performance.

And that’s what we should be developing.

A Great Coach Doesn’t Need to Be the Hero

I think this is one of the most important differences of all.

A coach needs to be comfortable with the golfer discovering something without them.

They need to be comfortable with silence.

With experimentation.

With the golfer finding an unexpected solution.

And with improvement happening when the coach isn’t there.

That requires a certain amount of humility.

Because it’s tempting to want to be the person who delivers the magic answer.

The one who identifies the hidden fault.

The one who provides the perfect correction.

The one who saves the golfer.

But I don’t believe that’s the most useful way to think about coaching.

The golfer is the one who has to perform.

Not me.

I don’t hit their shots.

I don’t stand over their four-foot putts.

I don’t have to deal with their nerves on the first tee.

They do.

And if my coaching is successful, they’ll become increasingly capable of handling those situations themselves.

I want golfers who can play without me.

Who can make adjustments.

Who can recover from mistakes.

Who can trust their own abilities.

And who don’t feel the need to book another lesson every time they hit a bad shot.

Because independence is one of the greatest outcomes coaching can produce.

Teaching Has Its Place

Now, I want to make something clear.

I’m not suggesting that teaching is inherently bad.

Sometimes a golfer needs information.

Sometimes they need a demonstration.

Sometimes a technical explanation is exactly what’s required.

And sometimes a specific mechanical change is necessary.

I’d be foolish to dismiss those possibilities.

But I believe the mistake is treating the delivery of information as the entire process.

Because a golfer can understand everything you’ve explained and still be unable to perform the skill.

And a golfer can perform a skill beautifully without being able to explain exactly how their body did it.

Knowledge about the golf swing and the ability to play golf are not the same thing.

Good coaching recognizes that distinction.

It uses information when information is useful.

But it doesn’t assume that more information is always the answer.

Sometimes the golfer needs less explanation.

Sometimes they need a different task.

Sometimes they need more time.

Sometimes they need encouragement.

Sometimes they need to be challenged.

And sometimes they just need permission to swing the bloody club.

The Real Test of Coaching

Here’s how I judge whether coaching is working.

Not by how impressive the explanation sounds.

Not by how much information the golfer receives.

Not by how many technical changes we make.

And not simply by how good the swing looks on video.

I want to know what the golfer can actually do.

Can they hit better shots?

Can they adapt when things go wrong?

Can they make better decisions?

Can they perform when they’re nervous?

Can they recover from a bad hole?

Can they play without a running commentary of swing instructions in their head?

And perhaps most importantly:

Can they do these things when I’m not there?

Because that’s when we find out whether we’ve developed a more capable golfer.

And ultimately, that’s what the golfer wanted in the first place.

Not another lesson on pelvic rotation.

Not another swing position.

Not another technical checklist.

They wanted to play better golf.

Have more fun.

Make a few birdies.

And maybe finally take twenty bucks off Billy.

Teaching Fills the Head. Coaching Clears It.

That’s the simplest way I can explain the difference.

Teaching, when it becomes an endless delivery of technical information, adds more things for the golfer to think about.

Coaching helps the golfer discover what matters.

It challenges unnecessary beliefs.

It creates opportunities to learn.

It encourages exploration.

It provides useful feedback.

And it helps the golfer become increasingly independent.

At UNFK Golf, we don’t believe the best coach is necessarily the person who knows the most about the golf swing.

We believe the best coach is the person who can use their knowledge to help the golfer develop the ability to play.

And often that means knowing what not to say.

Knowing when to step in.

Knowing when to step back.

And trusting the golfer’s ability to learn.

Because my job isn’t to impress you with everything I know. My job is to help you discover what you’re capable of doing.

That’s the difference.

That’s why I don’t teach golf.

I coach golfers.

And that’s the UNFK Way.

Want to Experience a Different Approach to Golf?

If you’re tired of swing thoughts, technical fixes and constantly worrying about what your body is doing, I’d love to help you see the game differently.

My approach combines biomechanics with natural motor learning to help bring the best version of your golf swing to the surface.

No promises of magical fixes.

No unnecessary complexity.

Just honest coaching, clear intentions and a better way to develop your game.

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